Interactive content ideas to Boost Engagement
With every business, virtual and physical, competing to grab the attention of their audience, it has become more difficult than ever to do that. And that may be the reason your content is not getting the attention it deserves.
However, some content pieces appeal to the audience. Why? The answer lies in creating interactive content that stands itself apart from the run-of-the-mill content produced and published daily.
Now, the question begs: How do we create content that sticks and is not scrolled past? Let us walk you through some of the notable interactive content ideas that build brand awareness and boost engagement. But before, let’s brush up on our basics about interactive content.
What is interactive content?
While users find plenty of information in the form of articles, blog posts, infographics, videos, and so on, only a few stand out. Gone are the days when consumers read something on the internet and forgot about it; today, they want to interact and participate with the content in front of them. Thus, brands must create interactive content to engage with their audiences.
Interactive content is a powerful tool that demands action or participation from the audience. From Instagram polls to quizzes, from interactive emails to moving billboards, interactive content transforms your audience’s experience and makes your brand memorable. This realization of its potential can enlighten you about the benefits of interactive content.
Research by Mediafly revealed that interactive content brings 52.6% more engagement than static content.
Top interactive content ideas to use
Adding a spice of interactive content can transform your digital marketing plan. Check out the following interactive content ideas to build a dynamic and engaging user experience.
Interactive Quizzes
Quizzes intrigue the human mind, and by leveraging the benefit of quizzes into your content, you can increase user engagement. Quizzes are ideal for entertainment and educational purposes. They also offer users a sense of personalisation and feedback. The data from the quizzes also tells you a lot about your audience’s preferences and behaviour.
Purposeful polls and surveys
Polls and surveys help you gather feedback and opinions from your users. They engage your audience, offering you discreet insights into their preferences and behaviour. Polls make your audience feel heard and valued. Also, they are easy to participate in, thus making them ideal for engagement.
Vivid Videos
Impactful videos can grab the attention of your audience. By adding an interactive element, you can encourage your audience to make choices while clicking on their screens. Interactive videos offer participatory and immersive experiences to your users. They increase viewing time and enhance the user experience.
Interactive Infographics
These infographics let your users click, zoom, and explore data with a few taps on the screen. They are pretty presentable and visually appealing to your audience. You can create such infographics to crystallise complex information so it becomes accessible and easy to understand for your audience. Thus, the interactive element encourages your users to spend more time reading and understanding your content.
Groovy gamification
Gamification has disrupted all aspects of sales and marketing, and content is no different. One notable interactive content idea is to incorporate gamification into your content. You must work around features like badges, points, and leaderboards that encourage your users to read your content and participate in games repeatedly.
Parting Wisdom
Interactive content is conversational and immersive and incites participation from the audience. Building on such experiential content lets you shift the control in the hands of your audience, and that’s where they feel empowered. Gradually, they become so engaged with your content that they boost your brand engagement.
We hope these interactive content ideas will help you increase your user interaction and retention. If you are looking forward to using these interactive content ideas with the help of an experienced agency, reach out to us.
Image Reference: Freepik
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