Top Content Writing Tools for SEO

Top Content Writing Tools for SEO: Boost Your Rankings with These Essential Tools

Well, SEO is a compass for your content; it directs your content in the right direction to save it from getting lost. And yes, the significance of SEO cannot be understated. SEO was, is, and will be an essential aspect of your content writing strategy.

What is SEO content writing?

SEO writing uses keywords coupled with persuasive writing to generate high traffic for your targeted landing page, website, or social media. The search engine crawlers do not understand your content, but they know the keywords you have used. The keywords inform the search engine crawlers about your content, and if the crawlers are satisfied, your page reaches the top-ranking list in SERP.

Content is what the search engines use to fulfil user intent.

Keywords attract the crawlers, and your way with words and writing style will appeal to the audience and guide them to take specific actions, such as signing up for a newsletter or buying a product or service.

Experienced SEO writers know how to write for their audience. They have developed skills, and they utilise Content Writing Tools for SEO to support their efforts.

The importance of SEO in content writing

According to Forbes research, internet usage has increased by 70% worldwide since the pandemic. Consumers and businesses strongly believe that the web is essential to them. Hence, it is critical to have a well-thought-out SEO strategy for your business. SEO can drive 1000% more traffic than your organic social media efforts.

All that said, your content writing hinges on SEO. Here is why SEO content writing is essential:

Better search rankings

First things first, SEO content writing is essential because it boosts your SERP rankings. Hiring an SEO content writer will give you highly-researched, well-crafted, and SEO-optimised content. The content will be imbued with the right keywords with the correct density, which will improve your website’s rankings. Furthermore, your SEO writer will be well-versed with the top content writing tools for SEO to enhance your SEO efforts.

Improved Web Traffic

SEO-optimised content is crafted to increase the number of visitors to your website. It will help you attract more users to your website. The process of SEO writing involves searching for highly targeted keywords and strategically placing them across the content to gain more visibility and clicks.

High-Quality Traffic

SEO has evolved drastically, from simple keyword stuffing to adding specific keywords with calculated density. The use of a content writing tools for SEO has become essential in this process. SEO has undergone a lot of changes over the past few decades. Today, SEO is about specificity—adding keywords targeting specific users who are likely to get converted. An SEO writer knows how to craft content, keeping in mind the needs and requirements of the target audience. Utilizing a content writing tools for SEO ensures that the content is optimized effectively, improving visibility and engagement.

Long-term Results

SEO isn’t about reaching a destination; it is an ongoing journey. The results of SEO may take a little longer to show, but they stay with your brand for a longer time. Once your content starts getting ranked well, you can keep enjoying the rewards for a long time.

Remember always to keep your content updated because consistency is instrumental to getting your far-fetched results.

An Overview of Content Writing Tools for SEO

Now that you know about SEO content writing and its importance let us give you a brief overview of the content writing tools you need today.

A lone wolf rarely executes impactful SEO

Keyword Research Tools

You will find plenty of Content Writing Tools for SEO that serve different aspects of SEO content writing. We will begin by sharing the top keyword research tools here:

Google Keyword Planner

Google Keyword Planner is one of the leading Content Writing Tools for SEO. It helps you find the right keywords for your content. It analyses your website and industry and can even help you pull appropriate keywords from your website. It is a lifetime-free tool for driving traffic through SEO and PPC efforts.

AHREFS

Keyword research is a classic feature of AHREFs, along with others like competitor research, rank trackers, and so on. Ahrefs has an inbuilt keyword explorer, which saves your time looking at what page ranks #1 for what keywords. The tool also helps you measure the traffic those keywords are fetching for your competitors. SEO writers can easily pick the highly-ranked keywords in your content and ensure that it also receives the desired digital traction.

SEMrush

Your SEO team can leverage the capabilities of the keyword overview tool available in SEMrush. This content writing tools for SEO lets you analyze all the keywords related to your business. You can add any keywords to the tool and find information like how often the keyword gets searched, what the competition level is, and other related queries about the keyword. Keyword overview tools offer the easiest way to gain a quick insight into your targeted keywords.

Content Creation Tools

Here, we will talk about the different content creation tools that help you frame and structure your content well. Whether it is about checking the grammar, running a spell check, improving the readability, or helping search engines discover you on the web, the tools we will talk about come in handy. Let’s check them out in detail here:

Grammarly

There isn’t any SEO writer here who isn’t aware of the power-packed tool Grammarly. Grammarly is a go-to tool for every writer who wants an automated editor by their side. That said, the tool detects errors in three primary areas, i.e., spelling, grammar, and punctuation. It goes further ahead in offering suggestions for better clarity, eventually improving the content’s readability score.

The basic version is free, and they have different premium-paid plans.

Hemingway Editor

Hemingway Editor is one of the leading content writing tools for SEO, helping writers improve the clarity and readability of their content. Named after a renowned editor, Ernest Hemingway, the tool highlights complex sentences, passive voice, and other issues in your writing that make your text complex to read. The premium version suggests writers write an alternative version of the highlighted text.

Hemingway Editor is one of the best tools for anyone who wants to improve the readability of their content.

Yoast SEO

Once you finish writing an article, how do you make the content SEO-proof? The answer lies in editing your content as per Yoast SEO. Yoast SEO is a plugin that gives you feedback about your website or landing page. It will tell you how your published content is working on the internet, and if something is wrong, it will highlight it in orange or red. You can study the findings of Yoast SEO and identify the problems that need to be resolved.

RankMath SEO

Similar to Yoast SEO, RankMath SEO is also one of the most popular Content Writing Tools for SEO. Essentially, it is a WordPress plugin for SEO. It is popular due to its advanced features coupled with AI technology. RankMath is an AI-based content writing tool, but unlike other writing tools like ChatGPT, RankMath helps you create SEO-optimised content within your WordPress Dashboard. From integration to implementation to creating desired content, everything is seamless and hassle-free with RankMath SEO.

Content Optimisation Tools

So, you have completed your content, and you believe that the content is ready to be published. But wait, have you optimised your content as per SEO guidelines? Manual optimisation would limit itself to adding keywords to the content and maintaining the keyword density given by the SEO team, but automated optimisation goes beyond that. Let’s see some content optimisation tools you should learn to use:

Surfer SEO

Surfer SEO is a tool built to enhance your SEO game. It will increase your SERP rankings and drive more traffic to your website organically. Surfer SEO comes with many other capabilities, such as helping you write content that is likely to get ranked on the SERP. When a piece is given to Surfer SEO, it structures the content for you and supplies you with a list of keywords that are relevant to your business and industry. Additionally, the tool provides you with a content score along with real-time feedback on how to optimise your content.

We consider Surfer SEO to be one of the best content writing tools for SEO.

Market Muse

Market Muse, a leading content optimisation tool, is an ideal tool for enterprise-level companies due to its high pricing. It comes with robust features and in-built applications that let you research, write, and optimise your content well.

Market Muse comes with an additional feature where you can find a difficulty score for your content. This score will show you how your content competes with blogs on other sites. Instead of solely relying on keywords, the tools tap into natural language to suggest content you should add to the blog.

Plagiarism Checkers

Before you hit the publish button on your screen, it is essential to cross-check your content against plagiarism. While you have crafted your content with the utmost precision, there is no harm in checking if a few phrases appear to be copied from any other source. After all, publishing plagiarised content can ban your website. Here are some tools that help:

Copyscape

Copyscape is the most popular content writing tools for SEO among digital content creators. The name of the tool is always at the fingertips of content writers. You need to paste your written content into the tool, and it will tell you what part of your content looks plagiarised. It can even show the source from which the content has been picked up.

Plagiarism is a red flag when creating SEO content; hence, tools like Copyscape help SEO writers produce high-quality, original content.

Turnitin

While it is not popular among digital creators, Turnitin is one of the best tools to check academic content. You can use Turnitin if you are writing white papers, theses, and other long-form research articles. As a content writing tools for SEO, Turnitin will help you uphold the integrity and quality of your article by checking it against plagiarism.

Turnitin also comes with AI detection technology, which is highly reliable. It will help you distinguish between AI-written and human-written content.

Analytics and reporting tools

After your content is published properly and has achieved a highly regarded rank in SERP, you must start tracking, measuring, and analyzing your content’s SEO data. You can track some SEO metrics to understand how each piece of content is performing, identify growth opportunities, and discover ROI for your SEO efforts. Utilizing a content writing tools for SEO can greatly enhance your ability to monitor these metrics and optimize your content effectively.

Here are the top tools that can help:

Google Analytics

When it comes to tracking and measuring SEO analytics, the first tool that comes to an SEO person’s mind is Google Analytics. It is popular among writers and digital marketers because anyone can use it for free. The tool analyses your content and tells you how your visitors behave on your website, making it essential in the toolkit of content writing tools for SEO.

If you create your Google Analytics account, you will be able to spot SEO KPIs and metrics like number of visitors, assisted conversions, ratio of new vs. returning visitors, average page speed, referral traffic, bounce rate, etc.

Google Search Console

While the capabilities of Google Analytics revolve around the user experience, Google Search Console tells you everything about the search engine. It provides you with your performance report, along with popular SEO metrics like average CTR, average position, top clicks, total impressions (countries, devices, and sites), and so on.

Your Google Search Console dashboard helps you integrate all the desired SEO metrics and preset widgets to identify your content’s performance according to SEO.

Moz Pro

Moz Pro is all-inclusive SEO software, offering all the features like keyword research, backlink analysis, and site audits at your fingertips. If you plan to use the Moz Pro dashboard as your Content Writing Tools for SEO, you can track metrics such as MozRank, page authority, domain authority, MozTrust, external equity links, root domain external links, and so on.

Many SEO experts boast about Moz as a local SEO tool. If you are looking to gather all your local SEO data from multiple tools, Moz Pro is an ideal application for you.

Content Promotion Tools

Using content promotion tools can put the final nail in your SEO’s coffin. These tools play an instrumental role in crafting a well-rounded SEO strategy. This approach combines SEO best practices with well-targeted content promotion techniques, leading to enhanced visibility, better engagement, and improved ROI.

Here are the top content promotion tools you can use to level up your SEO game:

Buffer

One of the most essential aspects of your digital marketing strategy is to keep your social media pages and platforms updated consistently. As you find it challenging to post on all your social media accounts, Buffer, one of the top content writing tools for SEO, comes to your rescue. It allows you to add and tag all your social media profiles into a single account, and when it is time for you to publish your content, you can simply select the profiles where you want the post to go live.

Buffer saves you time and eases the work of content posting and promotion.

Hootsuite

Hootsuite is another platform for effective social media management. If you are seeking out a smart, talented, and automated social media manager, you should bring Hootsuite to your desk now. From creating SEO-optimised social media content to scheduling and taking the content live on your social profiles, Hootsuite does everything effortlessly.

With Hootsuite, you have a unified platform that is a panacea for all your social media worries. Indeed, it is one of the top Content Writing Tools for SEO on your social media.

BuzzSumo

One of the most essential tools in your SEO arsenal should be Buzzsumo. It is an all-around platform that tracks the performance of your content and helps you analyse your and your competitors’ content.

The tool provides an easy-to-use dashboard where you can add a specific URL to track and measure the performance of your content over a particular period of time. Additionally, the tool helps you set alerts for URLs or authors. Buzzsumo is truly an SEO marvel with several functionalities.

It is one of the top Content Writing Tools for SEO for writers as well as a marketing tool for marketers.

Frequently Asked Questions

Parting Wisdom

SEO content writing is no longer about simply adding keywords; it includes a host of other things that must work in tandem with each other to take your content to the top of the SERP. SEO is an ongoing journey, which demands a continuous effort from your side to show results. The Content Writing Tools for SEO are there to help you, but it is the humans who work on these tools and bring out the desired results. No matter how innovative these tools are, they cannot outweigh the performance of a creative human mind.

Let your SEO writer use these tools to your organization’s advantage and see how the digital marketing efforts give you marvellous results in the end.