SEO Article Writing: Tips for High Google Rankings
Do you still write SEO articles focusing only on stuffing keywords into your content?
Well, seems like you are living in bygone eras of content writing when writing SEO articles was about nothing but placing a target keyword throughout a text. Enter modern SEO writing, which is beyond what you think it is to be.
Today, writing SEO articles entails crafting high-quality content first, optimize them with keywords, and structure it well so that search engine crawlers can pick it for the relevant keywords easily. Didn’t get us? Let us break the ice for you here.
Understanding SEO writing in 2025
In simple words, SEO writing is the practice of creating well-optimized content that your search engine understands and online users will like to read, link to, and share.
So, what’s the objective of SEO articles writing?
The goal is to craft a text that will remain relevant to search queries and it will offer detailed information to the search engine to discover it’s worth of getting a higher rank.
Honestly, it is easier said than done! Phew!
But practice makes a man perfect, doesn’t it.
Practising the following tips will go a long way to fetch higher rank for your SEO articles in the Google SERP. How about going through these tips over a cup of coffee? 😉
Tips to rank high in Google SERP
In order to build text for better visibility and search engine rankings, you must do that following as an SEO blog writer:
Consider search intent
You are already aware about the abundant factors and algorithms Google uses to estimate your page, and so, it is difficult to predict that one particular factor that may help you rank better. But the good news is: Google has given clear guidelines on what it will consider as a high-quality content. And one of the notable one is – E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). It means:
- Your content should be written by an experienced writer.
- Content must come from expert sources.
- It must be optimized for semantic search.
- It must be valuable for the users.
Additionally, Google decides to give a rank to your content based on how users interact with your page. And for users to interact with your page positively, the content of your SEO articles must match their search intent.
Because search intent is the reason behind any user’s search query.
Target the right keywords
SEO can never survive without the right set of keywords. Keywords are hooks for search engines to understand your content and rank it well.
However, simply adding keyword doesn’t work. You must follow the right approach to choosing and placing the keywords in the content. 2025 onwards, search engines are implementing semantic search factors to understand a query and the intent behind it. It includes user context, natural language processing, entity recognition, and query stream context.
So, along with the core keyword that you plan to incorporate in your SEO articles, you can also include the following types of keywords in your text:
- User generated long tail keywords
- Vertical keywords coming from the niches closely related to yours.
Craft emotional titles
The titles of your SEO articles play an instrumental role in getting you a higher rank. While it doesn’t directly impact the ranking but the better your title is, the more likely it is to hook your readers. Your title should be emotional and make your visitors feel touched.
Do you remember what David Ogilvy said;
“Only two out of ten people will read the complete text, the rest of the eight will stop at the headline. And, readers tend to absorb the first three and the last three words of your title, so create it accordingly”.
Frequently Asked Questions
Why is search intent important for SEO?
Search intent ensures your content matches what users are looking for, improving engagement and rankings.
How do I choose the right keywords?
Focus on core keywords, long-tail keywords, and semantic variations that align with user intent and niche relevance.
Do emotional titles impact SEO rankings?
While not a direct ranking factor, emotional titles improve click-through rates, indirectly boosting SEO performance.
Wrapping Up
There are plenty of things you can do to ensure a good rank for your SEO articles in Google SERP. However, these three points are the most important one. Some others are meta description, content structure of your SEO articles, backlinks, and URL etc. Follow these tips and we are sure the next time you build SEO articles; they will rank better.
If you are seeking help from an experienced content writer to produce a fine piece of SEO optimized content for your brand, consider Write Ink.
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