Top Content marketing tactics to Drive Traffic and Conversions
Marketing is a diverse function of a business. There are so many subsets of it that it also becomes impossible to keep track of everything. And one of those is content marketing.
Content marketing means using content—articles, blogs, infographics, videos, and so on—to attract and engage your customers. When done right, it becomes incredibly effective in driving traffic and conversions.
Want to learn about content marketing tactics to drive conversions? Read the following.
What is content marketing?
Content marketing is a powerful tool that enhances your brand presence in many ways. While content marketing seems like a lot of work for a less initial payoff, every effort gets its share of benefits in the long term. Here are some of the notable benefits of content marketing for your business.
- Increased lead generation & conversion
- Boost brand awareness
- Foster trust and build relationships.
- Increased thought leadership & credibility
Content marketing tactics to drive traffic and conversions
Content marketing is one of the most essential tools in a content marketer’s toolkit. Despite putting in efforts in content marketing, 51% of marketers still find it difficult to grab the attention of their audience. It is because they cannot leverage the right content marketing tactics to ensure their content stands out.
Do you want to know these tactics? Here are the most important ones that help you create and distribute content that connects, engages, and generates results. Let’s check them out here.
Create a robust content marketing plan.
Everything starts with a plan. A solid content marketing plan will set the stage for the additional content marketing tactics. It is essential to outline clear goals, such as brand awareness, lead generation, and driving conversions. Create content as per the preferences of your target audience and choose your distribution channels wisely.
SEO-driven content
Search engine optimisation is an essential element of content marketing. Start by identifying relevant keywords your audience is searching for and try to optimise your content around those keywords. You can also incorporate on-page SEO best practices such as adding meta tags, keyword-rich headers, and internal links. You should also ensure that your site’s technical SEO is sound with fast loading times and mobile responsiveness.
Choose content repurposing.
By identifying content pieces with commendable outcomes and repurposing the same content, you will help you maximise the value of your content. For instance, you can convert a high-performing infographic into a blog post or, vice versa, a podcast into a video or reel. Repurposing is a great content marketing tactic that allows you to reach different audience segments who prefer diverse content formats.
Tap into content personalisation.
Modern-day consumers love personalisation. They are likely to connect with brands that address them with their names, send personalised offers on occasions, and recommend products based on their preferences. You can tailor content for your audience using data analytics and user behaviour tracking to understand individual preferences. The insights will help you segment your audience based on demographics, behaviour, or purchase history and customise content for them.
Incorporate storytelling.
Gone are the days when we enjoyed stories during our English classes. Today, storytelling is an amazing tool given in the hands of marketers. Incorporate storytelling to help the audience connect with your brand on a deeper level. Storytelling techniques help you present your brand content in an appealing way.
Frequently Asked
Parting Wisdom
Content marketing tactics are aplenty, but the above-mentioned ones are the most important ones, and every marketer should put them up on their sleeves. You can choose a set of content marketing tactics as per your target audience and drive more traffic and conversions.
We know utilising these tactics may be difficult; thus, it makes sense to seek help from a professional content marketing agency. Worried about who to connect with? Reach out to Write Ink.
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