Effective Website Content Copywriting Guide | Boost Your Brand Online
A brief description of your business, locations you operate from, and business hours—is this all you add to your website content?
Business websites used to function like Yellow Pages a few years ago, but the scenario has changed now. Your company website is the first thing your prospects will check the moment they hear about your brand. Hence, a website is a tool to grab the attention of your customers and generate brand awareness.
So, how do you go about website content and copywriting? Do not worry; we will help you here.
Understanding website content copywriting
Website copywriting is a play of words presented on the home page, about us page, services page, products page, and landing page. Remember that content writing is different from website copywriting. The aim of content writing is to inform readers and feed them with relevant information. Website copywriting also informs, but the larger objective is to encourage readers to take action, such as buying a product or service.
Overall, your website is a sales machine, and your website copy is a digital salesperson.
How do you define good website content copywriting?
The success of every digital piece of content lies in its approach. It would be best if you pursued website copywriting using a standard approach, including a few principles.
First, any content that goes live on your website should be original and high-quality. It means that your content should be free from grammatical errors, 100% plagiarism-free, and 100% human-written. There is no need to mention that your content should be clear, crisp, and have a good readability score.
Second, excellent website content should be optimised as per SEO. Every piece you write should cater to your audience and focus on one or two keywords.
Your website content should be well formatted. Make use of bullet points, headings, and sub-headings to make your content presentable and readable.
Do you often see buttons on websites that read ‘click here’, ‘buy now’, ‘time to take action’, and so on? Well, these are call-to-action (CTA) buttons. Along with all the points that we discussed above, your website must have these CTA buttons strategically placed across it to encourage the reader to take the next step, like signing up for a free consultation, ordering a demo product, or attending an event.
Website content and copywriting are often distinguished into the following categories:
Direct response copywriting
Direct response copywriting works on your website’s main pages, where you want to push your visitors into taking the next action. This type of website copywriting focuses on creating a measurable response to the CTA, helping you calculate your return on investment. Landing pages, sales emails, sales scripts, lead magnets, fundraising letters, etc., fall into this category.
Content Writing
Website content writing is as essential as copywriting. It is written to educate the reader. High-quality and informative content positions your brand as a subject-matter expert in your industry. Gradually, your website content adds authority and helps in selling your products and services. Whitepapers, e-books, newsletters, product pages, home pages, case studies, press releases, infographics, etc., are some examples of website content writing.
Why Should You Hire a Website Content Copywriting Agency?
You are managing your business and its core functions very well. However, you are hardly left with any time to write your website content or copy it yourself. Further, you are not a writer; you are a businessperson. By hiring a reputed website content copywriting agency, you shift the burden and make the agency responsible for giving you clean, crisp, and suitable content for your website.
Some of the benefits of working with a website content copywriting agency are:
- Expert writers will craft your website’s content.
- Agency writers have their way around words, and they know how to combine their research expertise and in-depth knowledge with easy-to-understand content.
- Content by experienced writers appeals to customers.
- A web content writer works on the core of your website. And they know how to optimise your website content copywriting as required.
Parting Wisdom
The first step to creating a stunning and flawless website is to understand how to create one. We touched on one aspect of your website, i.e. content and copywriting. We hope you have all the information you need now to kick-start your website content copywriting process.
Feel free to reach out to us if you need an agency to work on your brand website.
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