Why Your Website Needs a Content audit Now
Tell us how you build a home. Do you simply buy land and start constructing? Or do you do some inspections on the land before you start digging the foundation? All sane building contractors inspect the land, prepare a report, and then initiate the construction process.
Similarly, your content marketing efforts too need a boost of inspection. Before you step into the complex and sophisticated journey of content marketing, it is essential to discover the current status. That’s when you need a content audit.
What is a content audit?
A content audit for your website or social media involves a careful look at your website’s existing content to ensure that it is relevant, accurate, and engaging. Content audit, ideally, is a lengthy and detailed process but once you initiate it, it uncovers the impactful content on your website and pinpoints the pieces that are not attracting readers. A content audit also reveals content gaps and identifies areas where the content is outdated or no longer useful for your website visitors.
With the help of a content audit, you have a huge scope of repurposing existing content to improve the efficiency of your content marketing efforts without investing time and money in creating fresh content pieces.
Why your website needs a content audit in 2025
As we stated, it is a long and time-consuming process. A website content audit may take anywhere from several hours to weeks depending upon the current content and scope of your website. But trust us, a content audit from a professional content writing agency will go a long way in improving your brand presence.
Identify gaps in your existing website content.
The moment you start reviewing your website content, you will also address the performance of the content pieces. As you go with the flow of the content audit, it will automatically lead you to identify performance issues, fix broken links, and improve your website’s accessibility. These fixes will increase your website’s performance and search value and make it more appealing to the new as well as returning customers.
Pinpoint content repurposing opportunities.
Brands conduct a content audit at least once a year to identify the scope of content repurposing. Some pieces of content we create become evergreen. No matter how old the content piece becomes, they never cease to attract your website visitors. The content audit helps in identifying such content pieces and putting all the valuable, up-to-date content contributing to your website’s usability, visitor loyalty, and search rankings.
Once identified, the content can be repurposed, saving you time and resources.
Evaluating content quality
A professional content marketing agency helps in evaluating the quality of your existing content through a detailed content analysis. You will come to know whether your content is effective for your website or you will need some tweaks so that it brings in more visitors. A content audit will also tell you whether Google’s crawlers are ranking your content properly or they sideline it due to the inefficiencies.
Wrapping Up
Remember that the primary goal of the content audit is to present a comprehensive framework of content that needs to be removed, edited, improved, optimized, or repurposed. It will tell you if you need to create content from scratch. Even if you do not want to undertake a complete audit, you can choose partial content audits that will also help you understand the current structure of your website content and performance of your landing page and improve them on the basis of the information found.
Reach out to Write Ink if you are seeking help from a professional content marketing agency in India.
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