In today’s fast-paced and tech-driven world, we, as evolved and knowledge-hungry individuals, are inundated with information everywhere; we absorb content like we breathe oxygen.
But how much of this gazillion amount of content we are exposed to every day is impactful enough for us to retain and recollect?
How much of it is thought-provoking?
How much of it draws us in all at once?
How much of it inspires us?
Answer - too little, too less, as rare as hen’s teeth and scarce like gold dust!
To break this chain of run-of-the-mill, bog-standard, humdrum content and establish a new exemplar in the content industry - Write Ink creates fresh content that drives revenue and builds lasting relationships with the audience.
We formulate a Content Strategy around each brand We tell the story behind the business We coin a custom brand language We initiate conversations with content We build brand credibilityWe Deliver content that facilitates communication between the business and its target audience.
We Partner with inspired entrepreneurs, upcoming enterprises, micro and mid-size businesses to build brand awareness, improve exposition and revamp the trade narrative.
What sets Write Ink apart in content creation is that we offer and create customised content to fit the brand, business or person precisely.
I am a published poet and author
A passionate Spoken-word Artist
A self-reliant entrepreneur
Content writing journey of more than 15 years
Accumulated work experience in business, sales and journalism.
On the Editorial Board of Neelam Publications
A proud Rotarian
A proud member of the Indian Women’s Business Club
Hey, I am Lamya Minaaz Rassiwala,
Let me begin by saying that I have two names, and they are equally special and close to my heart.
I am just a small-town girl who grew up with magnificent dreams of making a difference in the world. This dream persists, and everything I do is a step towards it.
I am also a voracious reader, ardent movie fan and enthusiastic traveller.
But the thing that drives me the most is WORDS.
Writing for me is an all-consuming passion that drives me personally and professionally. Writing for myself brings me joy, and writing for brands brings me immense satisfaction by becoming an intrinsic part of their growth journey.
Being the daughter of a self-made and highly enterprising businessman, I grew up watching him working on marketing strategies, revenue generation and innovative business practices.
I combine this business training and my own entrepreneurial experience with my flair for story-telling to steer brands and businesses towards an empathic, entertaining and effective content strategy that creates lasting legacies.
I am a published poet and author
A passionate Spoken-word Artist
A self-reliant entrepreneur
Content writing journey of more than 15 years
Accumulated work experience in business, sales and journalism.
On the Editorial Board of Neelam Publications
A proud Rotarian
A proud member of the Indian Women’s Business Club
Lamya is a very creative & dedicated content writer. I love her attention to detail and consistency in meeting deadlines. We love having her on board at Anita’s Aromatics.
She has been writing blogs and social media content for us since 2020 and I am extremely happy with the range of topics, quality of copy and the personal interest she takes in my work.
- Anita Golani
Dynamic Entrepreneur and Founder of ANITA’S AROMATICS
As a graphic designer, it is of utmost importance to have a go-to person for quality content. With Lamya, I don’t have to worry about anything once I have given her the brief.
She has worked on several projects with me, writing brand-centric content for social media, catalogues and Blogs. Both I and my clients have been very happy with her content.
- Ami Dedhia
Graphic Designer and Founder of VARADA STUDIO